Our 2021 launch in Paris as an independent company and affiliated non-profit foundation comes after more than two years of research and development — with financial support from Google’s Digital News Initiative — by a consortium of Amsterdam-based photo collective and foundation NOOR, Paris-based digital media Worldcrunch and Rome-based weekly magazine Internazionale.

There is of course more history to come, and more changes on the way, particularly as the digital revolution continues to accelerate. The advent of the internet and smartphones poses an unprecedented challenge to the professional photography industry: with some 1 billion images produced and consumed each day, it can sometimes appear that the amateurs are in charge. Yet we believe that the faster our world moves and the more of it is captured in images, the greater the importance of having the tools to support the professionals who can do it right.

Our mission is to help build a future where professionally produced photographs and visual stories will be both open and profitable, accessible and secure, authenticated, traceable. They are pillars of a whole new paradigm for photography that will change how we consume stories and sustain storytellers in the quest for a more fruitful and equitable digital future.

Exclusive access to NFT and limited edition print sales managed on the blockchain

Licensing management, logistics and revenue sharing with full transparency and augmented automation across the entire media and social media ecosystem

Micropayments

Preventing digital image theft through blockchain-backed image embeds. (It’s time to kill the JPG!)

Visual literacy advocacy in the digital age